About The Aurora Group

The Aurora Group is a group of affiliated companies with sales offices strategically located throughout the east coast. All affiliates share central administration including computer systems, accounting, insurance and management. This enables the separate sales offices to devote virtually all of their time to sales and marketing functions. Each company represents its own set of manufacturers in its own territory.

Each affiliate is a separately owned and operated company covering separate and exclusive territories.

Aurora Marketing, Inc. was founded in 1987 by Rick Vairo. In 1989 Aurora Marketing, Inc. combined resources with Schmitt Industrial Marketing Corporation.

The Schmitt Industrial Marketing Corporation organization evolved from F. Edwin Schmitt Company, a well known and respected manufacturer's representative founded in 1926.

The merger of these two companies afforded us greater visibility at our major accounts, and increased our base of OEMs and Distributors
Our company has been steadily expanding ever since.

In 1996 Rick Vairo and Jim Cowey (formerly of Franklin Sales) formed Aurora-Franklin Marketing, LLC located in Upstate New York.

In 1998 DHR Marketing, Inc. joined The Aurora Group. This expanded our territory to North Carolina, South Carolina, Georgia, Alabama, Mississippi and Tennessee.

In 2003 Aurora Marketing commenced representation in the Mid-Atlantic / Chesapeake territory.

In 2008 Aurora Marketing, Inc. and Cover 2 Sales, Inc. combined resources and formed Aurora Cover 2 Sales LLC to provide enhanced sales coverage in the Mid Atlantic territory.

In 2012 Aurora Technical Sales (DBA for Aurora DHR Marketing Inc.) expanded it's coverage to include Florida.


Upstate NY Office Mid-Atantic Office Metro NY, N NJ Office Chesapeake Office Southeast Office Florida Office
Aurora Marketing, Inc.
738 Smithtown Bypass
Smithtown, NY 11787
Phone: 631-979-1313 • Fax: 631-979-1384

The Aurora Group Territory Map Upstate NY Office Mid-Atlantic Office Metro NY and N. NJ Office Chesapeake Office Southeast Office Florida Office